Campaign Shortcodes

Campaign Shortcodes pull in content blocks, user information, property information, logos, and more. This is a list of items that are used frequently, but is not a comprehensive list.

In order for Adobe Campaign to properly track any URLs in its tables, the URLs have to be inserted in the tables without https:// at the beginning and the https:// must be added in the HTML as shown in the list below.

Content blocks

<%@ include view='mccDynamicHeader' %>

FOOTERS

<%@ include view='footer_marketing' %>
<%@ include view='footer_newsletter' %>
<%@ include view='footer_generic' %>
<%@ include view='footer_transactional' %>

TERMS OF SERVICE

<%@ include view='tos_digital_2019_10' %>
<%@ include view='tos_combo_2019_10' %>

Importing Content From a CSV

<%= targetData.columnName %>
(Replace columnName with whatever the name of the column is in the spreadsheet)

Site Brand Table

Property Names

Official Property Name (what it says in the flag)
<%= recipient.siteBrand.paperName %>

The Property Name (for use at the beginning of a sentence)
<%= recipient.siteBrand.upperThePropertyName %>

the Property Name (for use in the middle of a sentence)
<%= recipient.siteBrand.lowerThePropertyName %>

Property Name (for use as a compound adjective)
<%= recipient.siteBrand.propertyName %>
https://<%= recipient.siteBrand.publicationUrl %>
https://<%= recipient.siteBrand.eeditionVanity %>
https://<%= recipient.siteBrand.subActivation %>
https://<%= recipient.siteBrand.gamesPage %>

You can also add a link to a specific section of a publication or vanity link by using the structure:
https://www.<%= recipient.siteName %>.com/section
https://<%= recipient.siteBrand.googlePlayApp %>?ac_cid=<%= message.delivery.internalName %>&ac_bid=<%= message.id %>
https://<%= recipient.siteBrand.iosApp %>?ac_cid=<%= message.delivery.internalName %>&ac_bid=<%= message.id %>
https://www.facebook.com/<%= recipient.siteBrand.connectFacebookUrl %>
https://www.twitter.com/<%= recipient.siteBrand.connectTwitterUrl %>
https://www.instagram.com/<%= recipient.siteBrand.connectInstagramUrl %>

CUSTOMER SERVICE

<%= recipient.siteBrand.customerServiceEmail %>
<%= recipient.siteBrand.customerServicePh1 %>
https://<%= recipient.siteBrand.customerServicePage %>

Subscriber Table

<%= recipient.firstName %>
<%= recipient.lastName %>
<%= recipient.account %>
OVERVIEW

Description

EDS purpose and structure

Instructions

how to use the EDS

Resources

links and information about HTML email

FRAMEWORK

Email Framework

standard email framework

ATOMS

buttons

EDS buttons

colors

EDS color palette

fine print

EDS fine print

h1

EDS H1

h2

EDS H2

h3

EDS H3

h4

EDS H4

links

EDS text links

p

EDS p

small text

EDS small text

spacing

EDS spacing rules

text modifiers

EDS text modifier classes

MODULES

App Module

download our app and app badges

Basic Module

large icon, subheading, body copy and button

LAYOUTS

Columns

how to work with multi-column layouts

Zig-Zag Layout

how to create a zig-zag layout that collapses gracefully on mobile

ADOBE CAMPAIGN

Campaign Shortcodes

shortcodes for Adobe Campaign that import dynamic content or personalization data

Conditional Formatting

how to use if-else formatting to display content

TEMPLATES

Marketing | Content

email template for content marketing

Marketing | Event

email template for event promotion

Marketing | Offer

email template for marketing offer

Newsletter

email template for newsletters